← Work
ACT Human Rights Film Festival
A colorful, diverse, and loud brand identity for a human rights film festival.
- Client
- CSU Communication Studies
- Year
- 2025
- Role
- Brand system, Visual language, Merchandise
- Discipline
- Festival & design identity
The brief
Dragonfruit Society was approached to build a new visual identity for the ACT Human Rights Film Festival, where a wide assortment of human rights issues is presented in the form of film.
Approach
Because the festival covers such a diverse range of topics, we wanted a visual identity in which that diversity could be personified as little characters.
Outcome
The result is a cast of little characters that can be combined to create every asset the festival needs. All of the personifications can be seen together in the main poster.
