Dancing Queen Album

Cover art and a small world of objects for a record that wanted to feel like a fragrance ad.

Client: Dancing Queen Album
Year: 2024
Role: Album art, Art direction, Themed brand
Discipline: Music packaging

The brief

Build a new visual identity for the ABBA album Dancing Queen.

Approach

We approached this not as a normal rebrand but as a sign of respect for the original work — a way for fans of the album to celebrate the art, and to experience it anew through a fresh visual language and accompanying products.

Outcome

A new album cover with a line of beauty products fit for a Dancing Queen.